Sports Media Rights and Event Management
Corporate Training Courses Company

Sports Media Rights and Event Management

Course schedule

Classroom Training:
DateVenueDurationPrice
29 Jun - 3 Jul 2026London5 days£4,495
14 - 18 Sep 2026London5 days£4,495

Please note: prices shown above are exclusive of VAT (20%).

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Course Overview

This course examines the legal frameworks governing sport and athlete management. Delegates study contracts, image rights, dispute resolution, and regulatory compliance. Participants learn to safeguard athlete interests within legal boundaries. The programme equips professionals to manage representation ethically and effectively.

Who Should Attend

Media, broadcasting, and event professionals negotiating sports media rights and sponsorship coverage. Past delegates have included:

  • Media Executives
  • Rights Managers
  • Event Producers
  • Broadcast Planners
  • Commercial Directors

Course Outcomes

  • Analyse broadcasting and digital rights agreements within the sports industry.
  • Plan and manage logistics, safety, and commercial operations for live events.
  • Negotiate rights packages to optimise media exposure and revenue generation.
  • Develop crisis management and contingency strategies for sports events.
  • Integrate technology and fan engagement into event planning and execution.

Course Topics

Sports Media Rights

  • Explore media distribution models and broadcast licensing.
  • Negotiate and manage broadcasting rights in multi-channel environments.
  • Understand the economic and legal implications of media deals.
  • Integrate digital streaming strategies into sports media portfolios.

Sports Event Planning and Delivery

  • Plan and execute sports events from conception to evaluation.
  • Coordinate venue logistics, stakeholder management, and compliance.
  • Develop contingency plans for safety and operational reliability.
  • Ensure delivery excellence and audience engagement in events.

Stakeholder Engagement in Sports Organisations

  • Identify and manage relationships with key sports stakeholders.
  • Enhance collaboration between clubs, sponsors, and governing bodies.
  • Use communication strategies to improve stakeholder satisfaction.
  • Foster community engagement and public trust in sports operations.

Ethics and Governance in Sport

  • Define ethical principles guiding sports leadership and behaviour.
  • Address corruption, discrimination, and fairness in sports management.
  • Implement compliance programmes supporting organisational ethics.
  • Promote accountability and transparency within sports governance.

Strategic Communication in the Sports Industry

  • Develop communication plans for sports events and organisations.
  • Handle media relations, crisis communication, and public image.
  • Leverage storytelling and social media for brand engagement.
  • Align communication strategies with organisational goals.

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