Social Media Marketing Strategy

Course schedule

Classroom Training:

Date	Venue	Duration	Price
13 - 17 Jul 2026	London	5 days	£4,495
28 Sep - 2 Oct 2026	London	5 days	£4,495

Please note: prices shown above are exclusive of VAT (20%).

If you don’t see your preferred course date, please contact us.

Course Overview

This course provides delegates with practical frameworks for planning and executing social media strategies that deliver measurable engagement and results. It covers campaign planning, message design, and multi-channel delivery, while emphasising alignment with organisational objectives and customer needs. Delegates will gain confidence in designing targeted social media campaigns, managing brand reputation, and leveraging platforms to create consistent value across diverse audiences.

Who Should Attend

Professionals managing digital communications and branding. Past delegates have included:

Social Media Managers
Marketing Officers
Corporate Communication Specialists
Digital Engagement Managers
Public Information Officers

Course Outcomes

Design effective social media campaigns.
Create engaging content tailored to platforms.
Implement multi-channel strategies for consistency.
Measure and analyse campaign performance.
Enhance brand reputation online.
Apply insights to improve engagement.

Course Topics

Communicating with Impact

Crafting impactful posts and updates.
Developing brand voice consistency.
Using visuals effectively in messaging.
Improving interaction with audiences.

Understanding Buyer Psychology

Analysing audience behaviour on platforms.
Understanding motivations for social engagement.
Tailoring strategies to community dynamics.
Building trust online.

Strategic Goal Setting and Performance Tracking

Defining campaign objectives.
Measuring KPIs for engagement and reach.
Using analytics for decision-making.
Adapting goals to platform trends.

Campaign Planning and Message Design

Setting campaign themes and targets.
Designing content to meet objectives.
Creating engaging and shareable material.
Measuring effectiveness of messages.

Multi-Channel Delivery

Coordinating campaigns across platforms.
Maintaining consistent branding.
Optimising content for different media.
Evaluating multi-channel performance.

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Corporate Legal Advisers and Chartered Company Secretaries

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Social Media Marketing Strategy

Course schedule

If you don’t see your preferred course date, please contact us.

Course Overview

Who Should Attend

Course Outcomes

Course Topics

Complaints Management

Corporate Legal Advisers and Chartered Company Secretaries

Achieving Success through Personal Effectiveness

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