Public Relations Management – Level 1

Course schedule

Classroom Training:

Date	Venue	Duration	Price
11 - 15 May 2026	London	5 days	£4,495
20 - 24 Jul 2026	London	5 days	£4,495
5 - 9 Oct 2026	London	5 days	£4,495
5 - 9 Oct 2026	London	5 days	£4,495

Please note: prices shown above are exclusive of VAT (20%).

If you don’t see your preferred course date, please contact us.

Course Overview

This foundation-level programme introduces the essential principles of modern public relations, including campaign planning, media relations, and monitoring techniques. Delegates will gain a practical understanding of PR functions, the role of communication in reputation building, and tools for media engagement. It provides a solid grounding for professionals entering or transitioning into PR roles.

Who Should Attend

Junior and early-career communication professionals seeking to develop core PR management skills. Past delegates have included:

PR Assistants
Communications Coordinators
Marketing Executives
Press Officers
Media Relations Officers

Course Outcomes

Understand the core principles of PR and reputation management.
Develop and implement effective PR campaigns.
Monitor and report media coverage accurately.
Write clear, persuasive PR content.
Engage confidently with journalists and stakeholders.
Evaluate PR results and continuous improvement opportunities.

Course Topics

Foundations of PR Practice

Understanding PR roles and responsibilities.
Introduction to key PR tools and channels.
Stakeholder engagement basics.
Ethics and transparency in communication.

Writing for PR and Media Monitoring

Crafting press releases, briefings, and media notes.
Monitoring and analysing media coverage.
Managing social and traditional media content.
Building relationships with journalists and editors.

Core Principles of PR

Strategic PR planning and message clarity.
Stakeholder and audience mapping.
Alignment with organisational communication goals.
Building trust and credibility in communication.

Message Development and Framing

Developing consistent key messages.
Writing and editing for clarity and persuasion.
Managing tone and language across media.
Visual storytelling techniques.

Measuring PR Impact

Setting measurable objectives.
Monitoring outcomes using basic analytics.
Creating campaign evaluation reports.
Communicating impact to management.

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Public Relations Management – Level 1

Course schedule

If you don’t see your preferred course date, please contact us.

Course Overview

Who Should Attend

Course Outcomes

Course Topics

Office Leadership and Management

GIS for Beginners

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