Public Relations Management – Level 1

Course schedule

Classroom Training:
14 - 18 Oct 2024London5 days£4,250

Please note: prices shown above are exclusive of VAT (20%).

Course Overview

Learn the basics of public relations, including understanding media channels, crafting messages, and building relationships with stakeholders to enhance the company’s public image.

Who Should Attend

  • Those new to PR Management
  • Those who need to understand the rapidly changing media environment
  • PR Executives, Assistants and Researchers
  • Marketing Executives and Assistants
  • Those in PR in public sector, private sector and not-for-profit organisations
  • Those in PR at the national, regional and community level
  • Those working for international, global or supranational organisations

Course Outcomes

  • Practise PR successfully in their organisation
  • Assess the range of approaches, methods and techniques required
  • Understand the markets and audiences and their different PR requirements
  • To write appropriately for all media
  • Manage PR events and activities

Course Topics

What is PR – Public Relations?

  • Objectives and key elements of Public Relations
  • Importance benefits and challenges of Public Relations management
  • How PR differs from marketing advertising and sales
  • Advantages and disadvantages of all PR options
  • Importance of PR internally

PR Channels

  • Print media and its current and likely future role in PR
  • Television and the impact it can have
  • Radio – relying on voice only
  • Mobile technology and increasing accessibility
  • Social media and multimedia – growth complexity and impact

Writing for all Media

  • What makes a good story?
  • How to win and keep reader’s attention
  • Writing for print: marketing materials news features editorial and letters
  • Press releases which are published not ignored
  • Writing effectively for electronic media

Target Markets

  • Requirements of target audiences and stakeholders
  • What are your competitors doing and how successfully?
  • 15 different types of research to find out the answers
  • Identifying the most appropriate way to reach your audiences
  • Pitfalls to avoid on messages and content

PR Events and Activities

  • Organising preparing for and delivering presentations
  • Visits to your organisation by media and journalists
  • Lobbying: advantages risks and impact
  • Sponsorship: maximising return on investment (ROI)
  • Environmental Social and Governance

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