Crisis and Reputation Management

Course schedule

Classroom Training:

Date	Venue	Duration	Price
11 - 15 May 2026	London	5 days	£4,495
20 - 24 Jul 2026	London	5 days	£4,495
5 - 9 Oct 2026	London	5 days	£4,495

Please note: prices shown above are exclusive of VAT (20%).

If you don’t see your preferred course date, please contact us.

Course Overview

This course prepares communication professionals to handle crises with confidence and protect their organisation’s reputation under pressure. Delegates learn how to identify risks, plan responses, manage stakeholders, and communicate effectively during crises. The course blends theory, simulations, and case studies to enhance leadership and resilience in high-stakes communication situations.

Who Should Attend

Managers and executives responsible for crisis communication, reputation, or stakeholder relations. Past delegates have included:

Crisis Communications Managers
Corporate Affairs Directors
Press and Media Advisors
Emergency Response Coordinators
Public Information Officers

Course Outcomes

Identify potential reputational risks and vulnerabilities.
Develop and implement crisis communication plans.
Handle media inquiries during high-pressure situations.
Protect brand reputation and stakeholder confidence.
Communicate transparently and ethically under scrutiny.
Lead coordinated post-crisis recovery efforts.

Course Topics

Crisis Communication Protocols

Principles of effective crisis communication.
Developing clear, actionable crisis plans.
Coordinating roles and responsibilities during emergencies.
Training spokespersons and key response teams.

Reputation Recovery Planning

Analysing post-crisis impact and stakeholder perception.
Rebuilding trust through transparent communication.
Media and community re-engagement strategies.
Case studies: organisational recovery and long-term resilience.

Core Principles of PR

Understanding public perception dynamics.
Ethical foundations in managing crises.
Building trust through proactive engagement.
Organisational alignment and preparedness.

Message Development and Framing

Crafting calm, credible messages during crises.
Developing key statements and holding lines.
Responding to misinformation and media speculation.
Maintaining empathy and authority in tone.

Measuring PR Impact

Assessing post-crisis communication effectiveness.
Analysing reputation repair outcomes.
Reporting performance to leadership and regulators.
Integrating lessons into future strategy.

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Crisis and Reputation Management

Course schedule

If you don’t see your preferred course date, please contact us.

Course Overview

Who Should Attend

Course Outcomes

Course Topics

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