Media Relations

Course schedule

Classroom Training:

Date	Venue	Duration	Price
11 - 15 May 2026	London	5 days	£4,495
20 - 24 Jul 2026	London	5 days	£4,495
5 - 9 Oct 2026	London	5 days	£4,495

Please note: prices shown above are exclusive of VAT (20%).

If you don’t see your preferred course date, please contact us.

Course Overview

This course provides a practical and strategic understanding of how to work effectively with journalists, editors, and media organisations. Delegates will learn how to develop media-friendly messages, manage interviews, and handle both positive and challenging publicity situations. The course builds confidence in maintaining productive media relationships while safeguarding organisational reputation through accurate and timely communication.

Who Should Attend

Communication professionals responsible for media liaison, press coverage, and public information. Past delegates have included:

Press Officers
Media Relations Managers
Corporate Communications Executives
Public Affairs Officers
Information and Outreach Managers

Course Outcomes

Develop and sustain productive relationships with journalists and editors.
Prepare effectively for interviews and press conferences.
Write compelling press materials and media statements.
Manage media crises and challenging inquiries.
Enhance media monitoring and response strategies.
Represent the organisation with professionalism and credibility.

Course Topics

Working with Journalists and Editors

Understanding newsroom priorities and deadlines.
Building credibility and long-term media relationships.
Handling difficult questions and sensitive topics.
Developing mutual trust with media contacts.

Media Interview Preparation

Techniques for managing interviews confidently.
Developing clear, concise talking points.
Handling live broadcasts and unexpected challenges.
Case study: successful media engagement campaigns.

Core Principles of PR

Defining media relations within the PR framework.
Ethical communication and public accountability.
Understanding target audiences and channels.
Integrating media strategy with business goals.

Message Development and Framing

Designing narratives that attract media interest.
Framing content for clarity and newsworthiness.
Adapting tone for print, digital, and broadcast media.
Storyboarding and media release techniques.

Measuring PR Impact

Tracking media coverage and sentiment analysis.
Assessing PR outcomes using qualitative metrics.
Monitoring reputational trends across media channels.
Reporting value and outcomes to leadership.

Options

All Categories

Other Courses

Budget Quality Assurance: Frameworks and Standards

Capital Markets and the Treasury Function

Stakeholder Liaison and Relationship Management

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Media Relations

Course schedule

If you don’t see your preferred course date, please contact us.

Course Overview

Who Should Attend

Course Outcomes

Course Topics

Budget Quality Assurance: Frameworks and Standards

Capital Markets and the Treasury Function

Stakeholder Liaison and Relationship Management

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