Digital Marketing Essentials

Course schedule

Classroom Training:

Date	Venue	Duration	Price
13 - 17 Jul 2026	London	5 days	£4,495
28 Sep - 2 Oct 2026	London	5 days	£4,495

Please note: prices shown above are exclusive of VAT (20%).

If you don’t see your preferred course date, please contact us.

Course Overview

This course provides a comprehensive foundation in digital marketing principles and practices, equipping delegates with the knowledge and tools to plan, implement, and evaluate online campaigns effectively. Participants will gain practical skills in understanding buyer behaviour, setting measurable objectives, and aligning digital strategies with organisational goals. The programme emphasises customer engagement and the integration of marketing channels to achieve maximum impact and sustainable results.

Who Should Attend

Professionals responsible for marketing, communications, or customer engagement. Past delegates have included:

Marketing Managers
Communications Officers
Public Sector Programme Leads
Digital Strategy Advisors
NGO Outreach Coordinators

Course Outcomes

Understand the foundations of digital marketing and its key channels.
Set clear objectives aligned with organisational strategy.
Analyse customer behaviour and adapt campaigns accordingly.
Develop multi-channel digital campaigns with measurable outcomes.
Apply performance tracking to optimise campaigns.
Integrate digital practices across marketing functions.

Course Topics

Communicating with Impact

Principles of persuasive communication.
Enhancing clarity and audience engagement.
Developing confident delivery techniques.
Adapting communication styles for diverse stakeholders.

Understanding Buyer Psychology

Exploring consumer decision-making processes.
Psychological triggers influencing purchasing behaviour.
Building trust and credibility with audiences.
Aligning messages with buyer motivations.

Strategic Goal Setting and Performance Tracking

Defining strategic objectives for marketing campaigns.
Developing measurable performance indicators.
Implementing tracking and reporting mechanisms.
Using data for continuous improvement.

Digital Marketing Channels

Overview of key digital channels and their uses.
Search, social, and email strategies.
Aligning channels with customer journeys.
Measuring effectiveness of digital tools.

Campaign Planning and Evaluation

Designing campaign objectives and tactics.
Allocating resources and budgets effectively.
Collecting and analysing campaign data.
Evaluating impact and refining strategy.

Options

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Other Courses

Advanced Human Resources Analytics

Strategy Tools and Frameworks in Practice

Public Relations Management – Level 3

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Digital Marketing Essentials

Course schedule

If you don’t see your preferred course date, please contact us.

Course Overview

Who Should Attend

Course Outcomes

Course Topics

Advanced Human Resources Analytics

Strategy Tools and Frameworks in Practice

Public Relations Management – Level 3

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