Digital Marketing Essentials

Course schedule

Classroom Training:
8 - 12 Jul 2024London5 days£4,250
14 - 18 Oct 2024London5 days£4,250

Please note: prices shown above are exclusive of VAT (20%).

Course Overview

Gain foundational knowledge in digital marketing with this course. Topics include SEO, PPC, social media marketing, and email marketing to build a comprehensive digital marketing strategy.

Who Should Attend

This course is tailored for Directors of Operations, executives, and managers in the management training and consultancy industry who aim to deepen their knowledge of digital marketing and its practical applications in driving business growth and success.

Course Outcomes

Upon completion of this course, participants will:

  • Develop a solid understanding of digital marketing concepts, tools, and terminology to effectively communicate and collaborate with marketing teams
  • Learn to create data-driven digital marketing strategies that align with organizational goals, target the right audience, and achieve measurable results
  • Gain expertise in digital advertising platforms, budget allocation, ad creation, and media planning for optimized campaign performance
  • Understand the importance of content marketing and search engine optimization (SEO) in enhancing online visibility, driving organic traffic, and building brand authority

Course Topics

Introduction to Digital Marketing

  • Understanding the digital marketing landscape
  • Key digital marketing channels and platforms
  • Role of digital marketing in the business ecosystem
  • Digital marketing trends and innovations

Strategic Digital Marketing Planning

  • Setting marketing objectives and KPIs
  • Target audience segmentation and personas
  • Competitive analysis and market research
  • Developing a digital marketing strategy framework

Digital Advertising and Media Buying

  • Platforms for digital advertising (e.g. Google Ads social media advertising)
  • Budget allocation and ad spend optimization
  • Ad creation and A/B testing
  • Tracking and measuring advertising performance

Content Marketing and SEO

  • Content creation and storytelling
  • On-page and off-page SEO techniques
  • Building a content calendar
  • Strategies for content promotion and distribution

Analytics and Performance Measurement

  • Introduction to web analytics tools (e.g. Google Analytics)
  • Data-driven decision-making
  • Conversion rate optimization (CRO)
  • Reporting and presenting marketing insights

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