Public Relations Management – Level 3
Corporate Training Courses Company

Public Relations Management – Level 3

Course schedule

Classroom Training:
DateVenueDurationPrice
11 - 15 May 2026London5 days£4,495
20 - 24 Jul 2026London5 days£4,495
5 - 9 Oct 2026London5 days£4,495
5 - 9 Oct 2026London5 days£4,495

Please note: prices shown above are exclusive of VAT (20%).

If you don’t see your preferred course date, please contact us.
Contact Us
Enquire About Online Course
Enquire About In-House Course

Course Overview

A senior-level programme for experienced PR professionals, this course focuses on high-level strategy, performance measurement, and leadership in communication management. It enables participants to align PR with corporate strategy, manage complex issues, and evaluate impact effectively across channels and markets.

Who Should Attend

Senior communication professionals responsible for directing or advising PR strategy. Past delegates have included:

  • Head of Communications
  • PR and Media Directors
  • Corporate Affairs Managers
  • Reputation Strategy Leads
  • Brand Communication Consultants

 

Course Outcomes

  • Evaluate PR strategies and agency performance effectively.
  • Lead PR operations with measurable outcomes.
  • Manage issues and public perception proactively.
  • Integrate PR metrics into broader corporate KPIs.
  • Build collaborative PR governance frameworks.
  • Enhance stakeholder trust and transparency.

 

Course Topics

Evaluating PR Strategy and Results

  • Setting measurable communication goals.
  • Assessing strategy alignment and delivery.
  • Performance review methods and analytics.
  • Using data-driven insights for continuous improvement.

 

Managing Agencies and Public Perception

  • Developing productive agency relationships.
  • Outsourcing and accountability management.
  • Influencing public perception during high-profile campaigns.
  • Ethical and legal considerations in PR partnerships.

 

Core Principles of PR

  • Ethical and strategic communication foundations.
  • Stakeholder relationship management.
  • Integrating PR with corporate mission.
  • Managing trust and reputation long-term.

 

Message Development and Framing

  • Designing complex narrative structures.
  • Maintaining message consistency across campaigns.
  • Framing issues to influence stakeholder understanding.
  • Visual communication and media storytelling.

 

Measuring PR Impact

  • Developing advanced evaluation metrics.
  • Applying international measurement standards.
  • Demonstrating PR value to executive leadership.
  • Integrating results into corporate strategy reports.

 

Options
Apply for this course
Enquire about this course
Download Course PDF
All Categories
Other Courses
close menu icon

Enquire About our Course

Please fill out all the fields below so we can provide the best support we can.

Your Details
close menu icon

Enquire About an Online Course

Please fill out all the fields below so we can provide the best support we can.

Your Details
close menu icon

Enquire About an In-House Course

Please fill out all the fields below so we can provide the best support we can.

Your Details
close menu icon

Apply below for this course

Please ensure all fields are filled out.

If for any reason you are struggling to submit this form please email us here so we can send you the relevent application forms to fill out.

Add Delegate
close menu icon

Course Download

Please fill out all the fields below to download this course brochure.

Your Details

Click the available agent above and start a conversation.