Please note: prices shown above are exclusive of VAT (20%).
This advanced course is designed for senior communication leaders seeking to enhance their strategic impact through sophisticated, cross-border PR management. Delegates will explore global communication frameworks, leadership visibility, strategic partnerships, and international campaign coordination to build influence and credibility across markets. The programme combines analytical insight with creative strategy to strengthen organisational reputation and executive positioning.
Senior PR and communication professionals responsible for shaping global messaging and organisational reputation. Past delegates have included:
Global PR and Cross-Cultural Communication
Thought Leadership and Executive Visibility
Core Principles of PR
Message Development and Framing
Measuring PR Impact
Strategic public relations focuses on using tactics such as media relations, crisis management, marketing communications and digital communications to position your organisation in front of your target audience. It is essential for organisations because it helps to build relationships with stakeholders, create brand trust and awareness, and ultimately increase sales.
Strategic PR also helps organisations become more visible in the marketplace by leveraging existing relationships, creating campaigns to reach new customers, and developing strategies that engage potential customers.
If your organisation is growing quickly, entering a new market, or has been through a major change such as a merger or acquisition, it is best to have a PR strategy. Without one, you may find it difficult to manage the public perception of your company. A well-crafted PR strategy will help you succeed in today’s competitive marketplace.
At LCT, we are passionate about learning, and the transformative effect it can have on the professional development of individuals, teams and whole organisations.
We cover all communications activities, from basic public relations techniques to board-level strategies.
If you are unsure on which PR course would be best suited for your organisation, please don’t hesitate to reach out to our team who can help advise you.
Strategic public relations focuses on using tactics such as media relations, crisis management, marketing communications and digital communications to position your organisation in front of your target audience. It is essential for organisations because it helps to build relationships with stakeholders, create brand trust and awareness, and ultimately increase sales.
Strategic PR also helps organisations become more visible in the marketplace by leveraging existing relationships, creating campaigns to reach new customers, and developing strategies that engage potential customers.
If your organisation is growing quickly, entering a new market, or has been through a major change such as a merger or acquisition, it is best to have a PR strategy...
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