Advanced Digital Sales Techniques

Advanced Digital Sales Techniques

Course schedule

Classroom Training:
DateVenueDurationPrice
27 Apr - 1 May 2026London5 days£4,495
13 - 17 Jul 2026London5 days£4,495
28 Sep - 2 Oct 2026London5 days£4,495

Please note: prices shown above are exclusive of VAT (20%).

If you don’t see your preferred course date, please contact us.

Course Overview

This advanced-level course enhances delegates’ ability to use digital platforms, tools, and CRM systems to drive sales growth and customer engagement. It explores sophisticated sales enablement strategies, providing frameworks for integrating data-driven insights and creating personalised customer experiences. Delegates will learn how to leverage advanced tools to improve sales processes, strengthen relationships, and achieve measurable results in highly competitive digital marketplaces.

Who Should Attend

Professionals engaged in business development and client acquisition. Past delegates have included:

  • Sales Directors
  • Business Development Managers
  • CRM Specialists
  • Commercial Managers
  • Account Executives

 

Course Outcomes

  • Apply advanced sales enablement strategies in digital contexts.
  • Utilise CRM systems to manage and strengthen client relationships.
  • Incorporate data-driven insights into sales processes.
  • Improve digital customer engagement techniques.
  • Design strategies for competitive differentiation.
  • Measure ROI from advanced sales tools.

 

Course Topics

Communicating with Impact

  • Crafting compelling sales messages.
  • Using storytelling in sales pitches.
  • Improving virtual presentation skills.
  • Building rapport with clients remotely.

 

Understanding Buyer Psychology

  • Recognising decision-making patterns in buyers.
  • Influencing purchase intent through messaging.
  • Overcoming buyer hesitation.
  • Tailoring approaches to personality types.

 

Strategic Goal Setting and Performance Tracking

  • Defining sales KPIs for digital environments.
  • Linking targets to business objectives.
  • Tracking performance with CRM analytics.
  • Continuous improvement through metrics.

 

Digital Sales Tools and CRM

  • Overview of leading CRM systems.
  • Integrating CRM into sales strategies.
  • Using automation to streamline workflows.
  • Data analysis for improved targeting.

 

Data-Driven Sales Techniques

  • Collecting and analysing customer data.
  • Predictive analytics in sales forecasting.
  • Personalising customer interactions.
  • Driving decisions through insights.

 

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