Strategic Public Relations Management
Corporate Training Courses Company

Strategic Public Relations Management

Course schedule

Classroom Training:
DateVenueDurationPrice
11 - 15 May 2026London5 days£4,495
20 - 24 Jul 2026London5 days£4,495
5 - 9 Oct 2026London5 days£4,495
5 - 9 Oct 2026London5 days£4,495

Please note: prices shown above are exclusive of VAT (20%).

If you don’t see your preferred course date, please contact us.
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Course Overview

This programme equips delegates with the strategic mindset and tools to align public relations with organisational strategy and governance. It focuses on integrating PR objectives with policy goals, improving coordination across departments, and managing long-term reputation initiatives. Delegates will develop frameworks to position PR as a strategic business function rather than a tactical communication tool.

Who Should Attend

Mid- to senior-level PR and communications professionals overseeing strategic campaigns. Past delegates have included:

  • Communications Directors
  • PR Strategy Managers
  • Corporate Affairs Heads
  • Policy and Governance Advisors
  • Organisational Development Managers

 

Course Outcomes

  • Align PR strategy with organisational objectives and governance.
  • Develop long-term PR and reputation management frameworks.
  • Integrate PR into policy and corporate decision-making.
  • Balance ethics, transparency, and stakeholder trust.
  • Lead PR teams and manage cross-functional collaboration.
  • Evaluate the strategic impact of PR programmes.

 

Course Topics

Aligning PR with Organisational Strategy

  • Positioning PR within corporate strategy frameworks.
  • Translating organisational goals into communication objectives.
  • Collaborating with policy and governance departments.
  • Building executive alignment and support for PR initiatives.

 

PR Policy and Governance

  • Developing ethical and regulatory communication frameworks.
  • Ensuring compliance with transparency standards.
  • Balancing internal and external communication priorities.
  • Embedding accountability within PR structures.

 

Core Principles of PR

  • Strategic communication fundamentals.
  • Stakeholder mapping and influence models.
  • Reputation and image management.
  • Ethical principles in PR practice.

 

Message Development and Framing

  • Designing strategic narratives for leadership visibility.
  • Building messaging hierarchies aligned with policy objectives.
  • Adapting tone and message for key audiences.
  • Using storytelling to drive engagement and advocacy.

 

Measuring PR Impact

  • Evaluating strategic outcomes and reputation performance.
  • Applying advanced evaluation frameworks (AMEC).
  • Quantifying PR value and ROI for governance reporting.
  • Continuous improvement and learning from feedback.

 

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