Stakeholder Engagement and Influence
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Stakeholder Engagement and Influence

Course schedule

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Course Overview

This course equips professionals to map, engage, and influence key stakeholders effectively. Delegates will learn to align PR activities with organisational objectives, manage complex relationships, and support partnerships with governments, NGOs, and communities. The course provides frameworks and tools to enhance trust, credibility, and collaboration in stakeholder communication.

Who Should Attend

Professionals managing stakeholder communication, public affairs, or external partnerships. Past delegates have included:

  • Stakeholder Relations Managers
  • Corporate Affairs Specialists
  • Public Policy Advisors
  • Partnership Coordinators
  • External Relations Officers

 

Course Outcomes

  • Identify and prioritise key stakeholders.
  • Build and maintain strategic relationships.
  • Develop influence and advocacy strategies.
  • Manage conflict and alignment between interests.
  • Support organisational policies through communication.
  • Enhance collaboration across sectors and regions.

 

Course Topics

Mapping Stakeholders and Influence Strategies

  • Analysing stakeholder power and interest dynamics.
  • Identifying mutual value and shared goals.
  • Developing engagement and communication plans.
  • Tools for monitoring stakeholder perceptions.

 

PR for Partnerships and Policy Support

  • Aligning communication with policy objectives.
  • Managing NGO, government, and private sector relations.
  • Supporting partnerships through advocacy and storytelling.
  • Evaluating collaboration outcomes and impact.

 

Core Principles of PR

  • Strategic engagement fundamentals.
  • Building public trust and institutional credibility.
  • Communicating shared value and transparency.
  • Stakeholder communication ethics.

 

Message Development and Framing

  • Crafting inclusive and persuasive communication.
  • Framing dialogue for consensus and collaboration.
  • Adapting tone for diverse stakeholder audiences.
  • Effective narrative framing for policy advocacy.

 

Measuring PR Impact

  • Evaluating stakeholder satisfaction and trust levels.
  • Assessing communication influence outcomes.
  • Monitoring long-term relationship health.
  • Reporting value to management and partners.

 

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