Core Sales Skills

Course schedule

Classroom Training:

Date	Venue	Duration	Price
27 Apr - 1 May 2026	London	5 days	£4,495
13 - 17 Jul 2026	London	5 days	£4,495
28 Sep - 2 Oct 2026	London	5 days	£4,495

Please note: prices shown above are exclusive of VAT (20%).

If you don’t see your preferred course date, please contact us.

Course Overview

This practical course develops core competencies in sales, from foundational principles to advanced techniques. Delegates will gain the skills to prospect effectively, qualify leads, and deliver persuasive presentations. Emphasis is placed on understanding buyer needs, positioning value, and closing sales with confidence. By combining theory and practice, this programme builds professional sales competence that supports long-term client relationships and business success.

Who Should Attend

Professionals engaged in direct sales or business growth. Past delegates have included:

Sales Executives
Business Development Officers
Client Services Managers
Commercial Representatives
SME Sales Managers

Course Outcomes

Develop fundamental sales behaviours and approaches.
Qualify leads and assess customer potential accurately.
Present value propositions persuasively.
Enhance communication and negotiation skills.
Manage sales conversations with confidence.
Improve conversion rates through structured processes.

Course Topics

Communicating with Impact

Structuring compelling conversations with clients.
Active listening and questioning techniques.
Adapting style to different audiences.
Building confidence and trust.

Understanding Buyer Psychology

Recognising the buyer’s journey stages.
Motivational drivers in customer decisions.
Overcoming objections proactively.
Matching value propositions with needs.

Strategic Goal Setting and Performance Tracking

Creating realistic and measurable sales targets.
Tracking progress through KPIs.
Monitoring conversion and pipeline health.
Using feedback to adapt strategies.

Prospecting and Lead Qualification

Techniques for identifying potential clients.
Effective lead research methods.
Criteria for qualifying prospects.
Building a strong pipeline.

Presenting Value Effectively

Designing persuasive sales pitches.
Highlighting ROI and benefits.
Handling objections with evidence.
Closing with confidence.

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Core Sales Skills

Course schedule

If you don’t see your preferred course date, please contact us.

Course Overview

Who Should Attend

Course Outcomes

Course Topics

Strategic Land Acquisition and Real Estate Management

High Performance Leadership for CEOs and Senior Executives

Corporate Strategy and Competitive Positioning

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