Content Creation and Strategy for Digital Platforms

Course schedule

Classroom Training:
8 - 12 Jul 2024London5 days£4,250
14 - 18 Oct 2024London5 days£4,250

Please note: prices shown above are exclusive of VAT (20%).

Course Overview

Develop engaging content with a strategic edge. This course covers the creation, curation, and distribution of content across digital platforms to build brand presence and engage with a target audience effectively.

Who Should Attend

This course is tailored for Directors of Operations, executives, and managers in the field of management training and consultancy, particularly those seeking to enhance their understanding of digital content creation and strategy to stay competitive in their industry.

Course Outcomes

Upon completion of this course, participants will:

  • Understand the principles of content creation for digital platforms, including text, images, and video, and develop the ability to create compelling content that resonates with target audiences
  • Learn how to develop and implement digital content strategies that align with organizational objectives, enhance brand visibility, and drive engagement and conversions
  • Gain insights into leveraging various social media platforms for content distribution, audience engagement, and monitoring analytics for continuous improvement
  • Acquire skills in data analytics and performance measurement to assess the effectiveness of content strategies and make data-driven decisions for improvement

Course Topics

Foundations of Digital Content

  • Understanding the digital content landscape
  • Identifying your target audience
  • Developing a content calendar
  • Crafting engaging and shareable content

Content Strategy Development

  • Defining your brand’s voice and tone
  • Setting clear content objectives and KPIs
  • Competitor analysis and market research
  • Building a content strategy framework

Social Media Mastery

  • Leveraging major social media platforms (e.g. LinkedIn Twitter)
  • Strategies for content distribution and engagement
  • Managing online communities and fostering brand advocacy
  • Handling social media crisis effectively

Data Analytics and Performance Measurement

  • Introduction to web analytics tools (e.g. Google Analytics)
  • Monitoring and analyzing content performance
  • A/B testing and optimization techniques
  • Developing actionable insights from data

Content Adaptation and Future Trends

  • Adapting content for different digital platforms (e.g. mobile video)
  • Staying updated with evolving digital trends
  • Preparing for emerging technologies (e.g. AI in content creation)
  • Creating a roadmap for continuous improvement

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