Strategic Sales Leadership
Corporate Training Courses Company

Strategic Sales Leadership

Course schedule

Classroom Training:
DateVenueDurationPrice
27 Apr - 1 May 2026London5 days£4,495
13 - 17 Jul 2026London5 days£4,495
28 Sep - 2 Oct 2026London5 days£4,495

Please note: prices shown above are exclusive of VAT (20%).

If you don’t see your preferred course date, please contact us.
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Course Overview

This course provides senior sales leaders with the tools to drive organisational growth through strategic leadership and advanced sales management. It focuses on performance measurement, automation, funnel management, and ROI evaluation, equipping participants to align sales efforts with business strategy. Delegates will gain the skills to inspire high-performing teams, develop measurable sales strategies, and make evidence-based decisions for sustainable success.

Who Should Attend

Senior professionals responsible for sales leadership. Past delegates have included:

  • Sales Directors
  • Regional Sales Managers
  • Business Development Leaders
  • Commercial Strategy Heads
  • Corporate Sales Advisors

Course Outcomes

  • Lead sales teams with strategic focus.
  • Implement automation to improve sales processes.
  • Develop and manage sales funnels effectively.
  • Align sales strategy with corporate objectives.
  • Measure ROI from sales initiatives.
  • Foster accountability and performance culture.

Course Topics

Communicating with Impact

  • Delivering clear direction to teams.
  • Leading through persuasive messaging.
  • Strengthening team motivation.
  • Driving accountability in communication.

Understanding Buyer Psychology

  • Exploring decision-making in large accounts.
  • Analysing psychological influences on deals.
  • Adapting leadership style to buyers.
  • Coaching teams on client behaviours.

Strategic Goal Setting and Performance Tracking

  • Creating sales objectives tied to strategy.
  • Monitoring performance at team and individual levels.
  • Implementing KPI dashboards.
  • Using data to refine sales plans.

Performance Marketing and Automation

  • Applying marketing automation tools.
  • Improving lead quality and conversion.
  • Enhancing efficiency through automation.
  • Evaluating outcomes of performance marketing.

Funnel Strategy and ROI

  • Designing and managing sales funnels.
  • Optimising pipeline stages.
  • Calculating ROI for initiatives.
  • Linking funnel management to growth.

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