Strategic Marketing, Brand Management and Public Relations

Course schedule

Classroom Training:
DateVenueDurationPrice
9 - 13 Dec 2024London5 days£4,250

Please note: prices shown above are exclusive of VAT (20%).

Course Overview

Learn to integrate marketing, branding, and public relations strategies. This course teaches how to create powerful brands, engage with stakeholders, and develop campaigns that resonate with target audiences.

Who Should Attend

  • Directors of Marketing
  • Marketing Managers
  • Brand Directors
  • Brand Managers
  • Directors of Public Relations
  • Senior Public Relations Managers
  • Company Directors
  • Senior Managers
  • Those who would like to strengthen, develop and enhance their Strategic Marketing skills
  • Advisors at Ministerial level in government departments
  • Advisors to Directors and top Managers /liandgt;
  • Owners or account directors in public relations consultancies

Course Outcomes

  • Plan, implement and obtain the desired results from their strategic and marketing PR
  • Obtain the highest return on investment (ROI)from Strategic Marketing
  • Create, promote, protect and manage the organisation’s brand, products and services
  • Apply the appropriate approach, structures, methods and techniques of PR
  • Utilise the rapidly changing media environment

Course Topics

Benefits of Strategic Marketing

  • What is Strategic Marketing?
  • Objectives and key elements of Strategic Marketing
  • Importance benefits and challenges of Strategic Marketing to your organisation
  • Marketing positioning market analysis and competitor evaluation
  • The Marketing Mix – 4 Ps evolving into 7 Ps

Consumer and Market Research

  • Advantages and disadvantages of 15 types of research
  • Identify analyse segment and target appropriate markets according to common factors
  • Create powerful targeted and appropriate messages
  • Maximise the mix of communication methods
  • Behavioural economics and consumer behaviour theory in marketing

Brand Management

  • What is a brand its key characteristics and why do people buy a brand?
  • Create protect enhance and maintain long-term brand value
  • Evaluate and choose the most appropriate media and mix to promote the brand
  • Defend your brand when it is under attack: top tips and traps to avoid
  • Rebuild your brand after it has been undermined or discredited

Social Media and Multimedia

  • Understanding the scope power complexity and immediacy
  • Monitoring what is said where and by whom
  • Responding to feedback
  • Pro-actively participating in social and Multimedia
  • Dos and Don’ts

Issues and crisis: PR to Manage Impact on the Brand

  • Anticipate potential sources of a crisis and mitigate the risks
  • Appoint crisis leaders teams and allocate resources required
  • Create crisis plans for key eventualities
  • Practise regularly for the crisis to minimise effect if it happens
  • Case studies of impact on organisations of good and poor PR crisis management

What is Strategic Marketing?

Strategic marketing is not just about selling products or services; it’s about aligning your marketing goals with your business objectives. In this course, your team will learn to:

  • Understand market trends
  • Analyse consumer behavior
  • Develop a marketing strategy that aligns with your business goals

What is a Strategic Marketing Plan?

A strategic marketing plan serves as a marketing roadmap for your organisation. During the course, your team will learn how to conduct a thorough market analysis, set achievable marketing goals, and create a detailed marketing plan that incorporates the 7 Ps of marketing.

What is Strategic Marketing Management?

Strategic marketing management is the art of overseeing and optimising your entire marketing strategy. This course will prepare your team to manage marketing resources efficiently, monitor and measure marketing performance, and make data-driven decisions that improve ROI.

LCT’s Strategic Marketing, Brand Management and Public Relations course

In the competitive landscape of today’s business world, a strong marketing strategy is essential. Whether you’re looking to take this course online, in-house or in London, our 5-day course on Strategic Marketing, Brand Management, and Public Relations is designed to provide your team with the skills they need to excel in modern marketing. Don’t miss the chance to empower your team with cutting-edge marketing skills. Reserve seats for your team today.

What is Strategic Marketing?

Strategic marketing is not just about selling products or services; it’s about aligning your marketing goals with your business objectives. In this course, your team will learn to:

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