Public Relations Management – Level 2

Course schedule

Classroom Training:
DateVenueDurationPrice
21 - 25 Oct 2024London5 days£4,250

Please note: prices shown above are exclusive of VAT (20%).

Course Overview

Enhance your PR skills with intermediate techniques in media relations, event management, and reputation management, necessary for shaping public perception.

Who Should Attend

  • PR Managers, Executives and Assistants
  • Marketing Managers, Executives and Assistants
  • Those in PR in public sector, private sector and not-for-profit organisations
  • Those in PR at the national, regional and community level
  • Those working for international, global or supranational organisations
  • Those who need to understand the rapidly changing media environment

Course Outcomes

  • Strengthen current management, structures, methods and techniques of PR
  • Create a successful PR plan
  • Implement plan effectively
  • Maximise the Return on Investment (ROI) of PR
  • Build strong and durable relationships with all media

Course Topics

What you are Promoting?

  • PR to promote organisation’s vision mission and strategy
  • Benefits of products and services
  • Target messages for specific audiences stakeholders and markets
  • Objective measures of success: KPIs
  • Return on Investment: ROI

Social Media and Multimedia

  • Understanding the scope power and immediacy of these media
  • Monitoring what is said where and by whom
  • Responding to negative feedback positively
  • Pro-actively participating in social and Multimedia
  • Dos and Don’ts

Five Steps for a Successful PR Plan

  • Agree your objectives set targets and quantify results
  • Appropriate channels methods and mix
  • Maximise budget and resources
  • Recruit and manage your PR team: internal and external
  • Effective project management of the implementation

Media Relations

  • What do you want from editors journalists and their media?
  • What do they need from you?
  • Understand the pressures and deadlines they are under
  • Work together to build long-term durable relationships
  • Ten top tips for developing lasting relationships

Press Conferences and Interviews

  • Managing press conferences and dealing with journalists’ enquiries
  • Giving winning television interviews
  • Radio interviews with impact
  • Handle difficult questions on the telephone
  • Avoid the 5 most common mistakes

Enquire About an Online Course

Please fill out all the fields below so we can provide the best support we can.

Your Details

Enquire About an In-House Course

Please fill out all the fields below so we can provide the best support we can.

Your Details

Register below for this course

Please ensure all fields are filled out.

Enquire About our Course

Please fill out all the fields below so we can provide the best support we can.

Your Details

Course Download

Please fill out all the fields below to download this course brochure.

Your Details
× Available on SundayMondayTuesdayWednesdayThursdayFridaySaturday