Public Relations Management – Level 2
Corporate Training Courses Company

Public Relations Management – Level 2

Course schedule

Classroom Training:
DateVenueDurationPrice
11 - 15 May 2026London5 days£4,495
20 - 24 Jul 2026London5 days£4,495
5 - 9 Oct 2026London5 days£4,495
5 - 9 Oct 2026London5 days£4,495
6 - 11 Jul 2026Cape Town5 days£4,495
3 Aug - 11 Jul 2026Cape Town5 days£4,495
7 - 12 Sep 2026Riyadh5 days£4,495
5 - 10 Oct 2026Dubai5 days£4,495
2 - 7 Nov 2026Singapore5 days£4,495

Please note: prices shown above are exclusive of VAT (20%).

If you don’t see your preferred course date, please contact us.
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Course Overview

This intermediate programme deepens delegates’ understanding of PR strategy, campaign execution, and stakeholder communication. Participants learn to design, manage, and assess multi-channel PR campaigns that align with organisational goals. The course emphasises planning, internal communication, and relationship management for mid-level PR professionals.

Who Should Attend

Mid-level PR practitioners and communication specialists seeking to strengthen their management and coordination capabilities. Past delegates have included:

  • PR Managers
  • Communications Officers
  • Corporate Affairs Specialists
  • Marketing Managers
  • Public Information Officers

 

Course Outcomes

  • Design and implement comprehensive PR campaigns.
  • Coordinate internal and external communications effectively.
  • Manage spokesperson roles and media interactions.
  • Enhance collaboration between PR, marketing, and operations.
  • Evaluate campaign performance and ROI.
  • Uphold professional ethics and governance in PR.

 

Course Topics

Campaign Planning and Execution

  • Developing campaign objectives and key messages.
  • Coordinating PR activities across departments.
  • Managing budgets, timelines, and deliverables.
  • Evaluating campaign performance and learning outcomes.

 

Internal Communications and Spokesperson Skills

  • Aligning internal and external messaging.
  • Developing spokesperson briefing materials.
  • Crisis communication preparedness.
  • Delivering confident and credible statements.

 

Core Principles of PR

  • Communication frameworks and audience segmentation.
  • Ethical standards and stakeholder engagement.
  • Integrating PR with organisational objectives.
  • Reputation management essentials.

 

Message Development and Framing

  • Storytelling and persuasive message structures.
  • Designing communication narratives that inspire action.
  • Visual and digital message framing.
  • Adapting tone for diverse media audiences.

 

Measuring PR Impact

  • Evaluating success against campaign objectives.
  • Quantitative and qualitative impact assessment.
  • Benchmarking and reporting frameworks.
  • Communicating value to leadership teams.

 

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