Protocol and Events Management – Level 2

Course schedule

Classroom Training:
28 Oct - 1 Nov 2024London5 days£4,250

Please note: prices shown above are exclusive of VAT (20%).

Course Overview

Advance your skills in event and protocol management, focusing on large-scale event planning, VIP handling, and international event protocol.

Who Should Attend

  • Protocol Senior Managers, Protocol Managers and Assistants
  • Events – Senior Managers, Events – Project Planners, Conference Project Planners, Exhibition Managers and Meetings Managers
  • Customer Relations Senior Managers and Managers
  • Public Relations Senior Managers and Managers
  • Communications Senior Managers and Communications Managers

Course Outcomes

  • Manage protocol and events departments and teams
  • Project manage successful events
  • Develop and apply the core skills of PR and marketing for event promotion
  • Build and maintain strong relationships
  • Ensure that meetings at home and abroad achieve strategic objectives

Course Topics

Protocol and Event Management Role and Responsibilities

  • Managing the protocol and events function
  • Exhibitions conferences visits and events – national and international
  • Communication appropriate for guests audiences and stakeholders
  • Risk and crisis management for different events
  • Budgeting and cost control

Project Management in Protocol and Events

  • Project management principles and approach applied to events
  • Measuring and monitoring the effectiveness of the planning and the resulting event
  • Managing and maintaining the quality of the range of external suppliers
  • Resources required to manage events efficiently
  • Role and responsibilities before during and after the event

PR and Marketing for Successful Events

  • Identifying target markets and objectives
  • Clarifying message for each market
  • Appropriate channels to reach guests audiences and stakeholders
  • Promoting organisation’s brand and enhancing its reputation
  • Evaluation feedback and lessons learned

Building and Maintaining Strong Relationships

  • principles of durable relationships
  • Building strong relations with your internal clients; suppliers agents and contacts
  • Building diplomatic relationships with Embassies and Missions
  • Cultural etiquette in business social entertaining dress giving and receiving presents
  • Promoting cross cultural understanding of history and traditions

Meetings at Home and Abroad

  • Pre-meeting preparation including seating translators/interpreters and timings
  • Chairing participating agenda minutes follow-up and action plans
  • Order of dignitaries for entering a room introductions talking and making presentations
  • Conflict resolution decision-making and problem-solving

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