Marketing Analytics & ROI
Corporate Training Courses Company

Marketing Analytics & ROI

Course schedule

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Course Overview

This course equips delegates with the ability to measure and evaluate marketing performance using analytics. It focuses on understanding data, planning strategically, and linking marketing outcomes to ROI. Delegates will learn techniques for customer retention, upselling, and aligning strategies with organisational objectives. By the end, participants will be able to apply evidence-based decision-making to strengthen marketing effectiveness and deliver demonstrable value.

Who Should Attend

Professionals responsible for marketing performance analysis. Past delegates have included:

  • Marketing Analysts
  • Commercial Data Officers
  • Corporate Planning Managers
  • Customer Retention Specialists
  • Brand Development Officers

Course Outcomes

  • Measure marketing success using analytics tools.
  • Align marketing plans with organisational goals.
  • Track customer retention and upselling.
  • Apply data-driven insights to strategy.
  • Calculate and report ROI effectively.
  • Strengthen decision-making using evidence.

Course Topics

Communicating with Impact

  • Presenting analytical findings persuasively.
  • Communicating technical data to stakeholders.
  • Making clear recommendations from insights.
  • Building consensus through communication.

Understanding Buyer Psychology

  • Analysing customer behaviour using data.
  • Identifying retention motivators.
  • Applying psychology to upselling strategies.
  • Designing campaigns for loyalty.

Strategic Goal Setting and Performance Tracking

  • Defining analytical KPIs.
  • Tracking marketing ROI.
  • Using dashboards effectively.
  • Applying feedback to refine plans.

Strategic Account Planning

  • Developing account-based strategies.
  • Integrating analytics into planning.
  • Aligning sales and marketing data.
  • Forecasting revenue growth.

Customer Retention and Upselling

  • Identifying opportunities for retention.
  • Developing upselling campaigns.
  • Measuring customer lifetime value.
  • Improving loyalty programmes.

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