Integrated Marketing Communications
Corporate Training Courses Company

Integrated Marketing Communications

Course schedule

Classroom Training:
DateVenueDurationPrice
27 Apr - 1 May 2026London5 days£4,495
13 - 17 Jul 2026London5 days£4,495
28 Sep - 2 Oct 2026London5 days£4,495

Please note: prices shown above are exclusive of VAT (20%).

If you don’t see your preferred course date, please contact us.
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Course Overview

This course equips delegates with the knowledge and tools to design and implement integrated marketing communication strategies. By focusing on customer insights, buying journeys, and value-based messaging, participants will learn to coordinate campaigns across multiple channels and audiences. The course highlights the importance of consistency, alignment, and synergy in creating stronger brand impact, improving customer experiences, and achieving organisational objectives through a unified communications approach.

Who Should Attend

Professionals overseeing marketing and communication initiatives. Past delegates have included:

  • Marketing Directors
  • Brand Managers
  • Corporate Communications Specialists
  • Public Relations Officers
  • Campaign Managers

Course Outcomes

  • Develop integrated communication strategies.
  • Apply customer insights to tailor messaging.
  • Coordinate campaigns across multiple platforms.
  • Align communication with brand objectives.
  • Evaluate impact of integrated approaches.
  • Strengthen customer engagement and loyalty.

Course Topics

Communicating with Impact

  • Crafting messages for diverse audiences.
  • Maximising clarity and recall.
  • Building persuasive narratives.
  • Delivering consistent communications.

Understanding Buyer Psychology

  • Exploring customer journeys in communications.
  • Identifying needs through insights.
  • Adapting strategies to buying stages.
  • Aligning communication with motivations.

Strategic Goal Setting and Performance Tracking

  • Creating clear campaign objectives.
  • Tracking communications outcomes.
  • Defining KPIs for communication strategies.
  • Reporting and evaluating effectiveness.

Customer Insight and Buying Journeys

  • Mapping customer behaviour and preferences.
  • Designing journey-based strategies.
  • Applying insights to enhance engagement.
  • Measuring influence across the journey.

Value-Based Messaging

  • Creating messages that emphasise value.
  • Building trust and credibility with audiences.
  • Tailoring communications to organisational goals.
  • Measuring message effectiveness.

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