Digital & Social PR Strategy
Corporate Training Courses Company

Digital & Social PR Strategy

Course schedule

Classroom Training:
DateVenueDurationPrice
20 - 24 Jul 2026London5 days£4,495
5 - 9 Oct 2026London5 days£4,495

Please note: prices shown above are exclusive of VAT (20%).

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Course Overview

This course focuses on leveraging digital and social platforms to modernise public relations strategies. Delegates will learn to engage audiences, manage online reputation, and use analytics to amplify campaigns. The course combines theory with hands-on practice in social listening, influencer engagement, and content amplification across multiple digital channels.

Who Should Attend

PR and marketing professionals responsible for digital communication and online engagement. Past delegates have included:

  • Digital Communications Officers
  • PR Managers
  • Social Media Strategists
  • Marketing Communications Specialists
  • Content and Engagement Managers

 

Course Outcomes

  • Design integrated digital PR strategies.
  • Leverage social platforms for public engagement.
  • Analyse online conversations and audience sentiment.
  • Collaborate with influencers and brand advocates.
  • Optimise campaigns through analytics and reporting.
  • Enhance transparency and authenticity in digital PR.

 

Course Topics

Social Listening and Engagement

  • Tools and techniques for monitoring conversations.
  • Identifying trends and audience insights.
  • Building proactive engagement plans.
  • Managing online feedback and sentiment shifts.

 

Online Content Amplification

  • Creating shareable, high-impact digital content.
  • Integrating PR messaging across social channels.
  • Using paid and organic strategies for visibility.
  • Measuring engagement and campaign reach.

 

Core Principles of PR

  • Ethical communication in the digital environment.
  • Balancing transparency with strategic messaging.
  • Stakeholder alignment in online PR campaigns.
  • Integration with traditional PR objectives.

 

Message Development and Framing

  • Adapting core messages for digital audiences.
  • Storytelling through multimedia formats.
  • Maintaining consistency across digital channels.
  • Building authentic brand voice online.

 

Measuring PR Impact

  • Tracking engagement and reach metrics.
  • Evaluating campaign ROI through analytics tools.
  • Assessing sentiment and conversion outcomes.
  • Reporting impact and learning to management.

 

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