Corporate Strategy and Competitive Positioning
Corporate Training Courses Company

Corporate Strategy and Competitive Positioning

Course schedule

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Course Overview

This course addresses the development of corporate-level strategy and competitive positioning. Delegates will learn how to analyse industries, evaluate competition, and define corporate-level decisions on diversification, growth, and resource allocation to enhance market positioning.

Who Should Attend

Professionals seeking to develop corporate-level strategies. Past delegates have included:

  • Corporate Planners
  • Industry Analysts
  • Business Development Managers
  • Senior Executives
  • Strategic Advisors

Course Outcomes

  • Design corporate strategies for growth.
  • Analyse competition and market positioning.
  • Evaluate diversification and portfolio choices.
  • Allocate resources effectively.
  • Strengthen corporate-level decision-making.
  • Enhance long-term competitiveness.

Course Topics

Strategy Execution and Organisational Alignment

  • Embedding corporate strategies across business units.
  • Ensuring portfolio coherence.
  • Aligning decisions with corporate vision.
  • Overseeing cross-unit integration.

Leadership and Strategic Influence

  • Building leadership support for corporate choices.
  • Communicating positioning strategies.
  • Influencing stakeholders across levels.
  • Driving consensus at board level.

Measuring Impact and Strategic Performance

  • Measuring corporate growth outcomes.
  • Tracking market share impact.
  • Assessing portfolio diversification.
  • Evaluating shareholder value creation.

Competitive Analysis

  • Industry structure and trends.
  • Competitive benchmarking.
  • Market entry and positioning strategies.
  • Case study evaluation.

Corporate-Level Decisions

  • Growth vs consolidation decisions.
  • Strategic alliances and M&A.
  • Resource allocation frameworks.
  • Balancing risks and returns.

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