Account Management & Key Customer Growth

Course schedule

Classroom Training:

Date	Venue	Duration	Price
27 Apr - 1 May 2026	London	5 days	£4,495
13 - 17 Jul 2026	London	5 days	£4,495
28 Sep - 2 Oct 2026	London	5 days	£4,495

Please note: prices shown above are exclusive of VAT (20%).

If you don’t see your preferred course date, please contact us.

Course Overview

This course equips professionals with the tools and strategies to manage key accounts effectively, forecast client needs, and achieve sustainable growth. Delegates will explore account planning, performance measurement, and strategic alignment, learning how to build long-term client relationships that drive revenue and mutual value. The course highlights the importance of proactive engagement, customer retention, and aligning sales strategy with organisational objectives.

Who Should Attend

Professionals responsible for managing major clients. Past delegates have included:

Account Managers
Client Relationship Executives
Commercial Officers
Corporate Development Managers
Customer Success Leaders

Course Outcomes

Manage key accounts strategically and proactively.
Forecast client needs and align strategies accordingly.
Develop growth-oriented account plans.
Measure account performance using KPIs.
Strengthen client loyalty through value delivery.
Integrate customer retention strategies.

Course Topics

Communicating with Impact

Enhancing stakeholder communications.
Tailoring messaging to client priorities.
Building trust through consistent dialogue.
Negotiating effectively with accounts.

Understanding Buyer Psychology

Recognising client decision-making patterns.
Adapting approaches to organisational cultures.
Managing expectations effectively.
Strengthening client relationships through psychology.

Strategic Goal Setting and Performance Tracking

Defining goals aligned to account objectives.
Implementing account-level KPIs.
Using tracking systems for insights.
Improving strategy through data.

Sales Performance Management

Developing sales performance metrics.
Forecasting client needs and opportunities.
Improving sales efficiency and results.
Driving accountability in client teams.

Forecasting and Strategic Alignment

Forecasting revenue from key accounts.
Aligning account growth with corporate goals.
Identifying expansion opportunities.
Integrating account strategies into planning.

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Account Management & Key Customer Growth

Course schedule

If you don’t see your preferred course date, please contact us.

Course Overview

Who Should Attend

Course Outcomes

Course Topics

Creative Strategic Decision Making

Insurance Claims, Fraud Prevention and Recovery

FPSO Design, Technology and Operations

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