What’s the difference between Sales and Marketing?

Sales and marketing are commonly lumped together, but each requires knowing their distinct purposes and priorities. When done right, their efforts amplify each other, overcoming obstacles and identifying opportunities along the customer journey. Ongoing training is essential for sales and marketing teams to stay sharp in their respective roles. The business landscape constantly evolves, and […]

Short Courses in Accounting To Take In 2024

Accounting professionals must continually seek opportunities to advance their expertise and stay on top of industry trends, especially if they want to progress to more advanced accounting roles in their organisation. One of the best ways to do this is to take short courses with comprehensive content and practical relevance, especially when many organisations provide […]

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